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Going Global

Published by Appen

This whitepaper highlights the value of using in-market resources for global data collection projects, emphasizing the advantages of cultural relevance, scalability, and real-time feedback. In-market resources, native speakers with deep local knowledge, ensure data is collected accurately and formatted according to local standards. They help improve data quality, enhance search relevance, and ensure user-generated content and social media are moderated effectively. Appen’s expertise in managing large-scale projects with in-market teams supports global firms in improving their machine learning models and product offerings.

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