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Digital customer care in the age of AI

Published by IBM

The document highlights the transformative impact of AI on digital customer care, focusing on how AI-powered chatbots and self-service platforms reduce operational costs and enhance customer experiences. It explains how utilities and energy providers are adopting AI-driven solutions to meet rising customer expectations, offering personalized and proactive communication across multiple channels. AI enables faster issue resolution and more efficient contact center operations by automating routine tasks and providing agents with real-time insights. This shift to digital customer care supports improved customer satisfaction while driving down service costs.

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Related Categories Generative AI, Deep Learning, Cognitive Computing, NLP, AI Ethics, Machine Learning Models, AI in Business, AI-powered Analytics, AI in Healthcare, Business & Enterprise Solutions, Business Analytics, Corporate Strategy

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