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How Frasers Group Automated High-Volume Hiring at a Human Pace with AI

Published by SmartRecruiters

This case study highlights how Frasers Group successfully implemented AI-driven automation to optimize its high-volume retail hiring process. With over 1 million applicants and 30,000 hires annually, Frasers Group utilized SmartRecruiters and the AI-based SmartAssistant to filter candidates and streamline workflows. By automating interview scheduling and communications, the company reduced its time-to-hire for seasonal retail roles to 10 days. The integration of SmartCRM further enhanced efficiency, leading to a reduction in cost per hire and a 40% rehire rate from existing candidate databases.

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Related Categories Talent Acquisition, Employee Engagement, Learning & Development, Workforce Analytics, HR Automation, Employee Onboarding, Digital Transformation, Cloud Computing, Enterprise Software, Business Intelligence, Data Management, Workflow Automation, Healthcare