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Gen AI is a tool for growth, not just efficiency

Published by PwC

The document emphasizes generative AI’s potential as a growth driver rather than just a tool for efficiency, particularly in technology sectors. It highlights that while some CEOs see AI as a means to reduce workforce costs, tech leaders recognize its value for innovation and new revenue streams. Key strategies include upskilling employees across all levels to maximize AI’s impact, encouraging creativity in roles, and evolving IT functions with new positions like prompt engineers. This approach positions companies to leverage AI for productivity gains, innovative solutions, and long-term growth​.

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