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How Data Scientists Get a 360-Degree View of Customers

Published by Neo4j

The Neo4j White Paper explores how IT and finance companies can leverage Graph Data Science to achieve a 360-degree customer view, enhancing segmentation, predictive modeling, and marketing strategies. Traditional methods struggle with fragmented, duplicate, and inconsistent data, making customer profiling difficult. Neo4j’s graph-based approach connects customer records, deduplicates data using community detection algorithms, and uncovers hidden relationships with unsupervised machine learning. This enables businesses to personalize customer interactions, optimize marketing spend, and improve customer insights, ensuring data-driven decision-making and increased operational efficiency.

 

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Related Categories Artificial Intelligence, Deep Learning, AI Platforms, AI Applications, Model Training, Sales & Marketing, Lead Scoring, Personalization, Demand Forecasting, Inventory Management, Healthcare

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